Tuesday, April 28, 2009

How Marketers are Successfully Using Social Media to Grow Their Business

880 Online Marketers recently participated in a social media survey. The purpose of the survey was to understand how Marketers are using social media to promote and expand their businesses.

A few fast facts from the survey results:
-88% of survey responders indicated they were using social media for business purposes.
-The top 4 most popular social media sites for business were: Twitter (86% used), Blogs (79%), LinkedIn (78%) and Facebook (77%).
-Over 60% of Marketers who have been using social media for years claim that it has helped them close business.
-Men utilized video sites, such as YouTube, for marketing purposes much more frequently than women do (52.4% of men vs. 31.7% of women).

Picture showing the benefits of social media: generating exposure, find qualified leads, social media leads to new partnerships, social media closes sales
The benefits section of the white paper is a gold mine of information. Far and away, the top benefit for social media marketing is generating exposure. 61% increased traffic, while 56% said it led to new business partnerships. Nearly half of responders indicated that social media generated qualified leads. An unexpected side benefit from all the social media exposure was an improvement in the search rankings. And for those who worry that social media is a distraction that doesn't lead to sales, 35% said it helped to seal a deal (this figure goes up to 61.62% for Marketers who have several years of social media experience).

So now we know that social media offers tangible benefits to Marketers, but it does have a downside. Social media marketing, while free (or at least cheaper than other channels) is time consuming. The majority (64%) of marketers spend 5+ hours per week on it, while 39% spend 10+ hours per week. But anything worth doing is worth doing well, right? Sorry, you can't just buy one of those off the shelf systems claiming that you can get 20k followers in 2 weeks, just by using a spam bot.

Time commitment for social media marketing


One last nugget from the survey...72% of Marketers have either just started or have been using social media professionally for only a few months. So, if you are a small business owner/marketer, don't worry. You haven't missed the boat. But I hope this report has convinced you that the time to start leveraging social media for business is now. And if you have started using it, please leave a quick comment so that others can learn from your experience.

For more information see:
http://www.whitepapersource.com/socialmediamarketing/

13 comments:

  1. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  2. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  3. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  4. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  5. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  6. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  7. It is essential to add social media to your marketing mix and not totally depend on it as a single marketing strategy. Outsourcing the task to a Social Media Marketing Agency can help you gain a solid online presence.
    see Https://buyrealsocialmarketing.com|try buyrealsocialmarketing.com

    ReplyDelete
  8. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  9. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  10. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  11. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  12. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete
  13. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

    ReplyDelete